Privacy Policy

1. Introduction

SheScale (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our website, mobile application, or any of our services (collectively, the “Platform”).

By using the Platform, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree with the practices described here, please do not use the Platform.

2. Information We Collect

We collect information to provide and improve our services. The types of information we collect include:

Personal Information

• Full name, email address, phone number, and date of birth provided during account registration.
• Bank account details and UPI information for processing payouts to sellers and vendors.
• Shipping addresses provided by buyers at the time of placing orders.
• Identity documents such as Aadhaar number, PAN card, or GST registration details submitted by vendors during onboarding.

Usage Information

• Device information including device type, operating system, browser type, and unique device identifiers.
• Log data such as IP address, access times, pages viewed, and the referring URL.
• Interaction data including products viewed, items added to store, orders placed, and seller activity on the Platform.

Information from Third Parties

• Information from payment gateway providers to process transactions and verify payment status.
• Information from courier and logistics partners to track shipments and manage deliveries.
• If you choose to sign in using a third-party service (such as Google), we may receive your name and email address from that provider.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To create and manage your account, authenticate your identity, and provide customer support.
• To process orders, facilitate payments, manage payouts, and handle returns and refunds.
• To operate and maintain seller stores, including displaying products, processing customer orders, and tracking deliveries.
• To send transactional notifications such as order confirmations, shipping updates, payout alerts, and account security messages.
• To send promotional communications about new products, features, or offers. You may opt out of promotional messages at any time.
• To analyse usage patterns, improve the Platform’s performance, and develop new features and services.
• To detect, prevent, and address fraud, security threats, and technical issues.
• To comply with legal obligations and enforce our Terms of Service.

4. Data Sharing & Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: We share information with trusted third-party service providers who assist us in operating the Platform, including payment processors, courier partners, cloud hosting providers, and analytics services. These providers are contractually obligated to protect your data and use it only for the purposes we specify.
• Sellers and Vendors: Order-related information (such as buyer name, shipping address, and order details) is shared with relevant sellers and vendors solely for the purpose of fulfilling orders.
• Legal Requirements: We may disclose your information if required by law, in response to legal processes such as court orders or government requests, or to protect the rights, property, or safety of SheScale, our users, or the public.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change in ownership.
• With Your Consent: We may share your information for other purposes with your explicit consent.

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on the Platform. These technologies help us:

• Remember your preferences, login status, and session information.
• Understand how you interact with the Platform and identify areas for improvement.
• Deliver relevant content and measure the effectiveness of our communications.
• Ensure the security and integrity of the Platform.

You can manage your cookie preferences through your browser settings. Please note that disabling cookies may affect the functionality of certain features on the Platform.

6. Data Security

We take the security of your personal information seriously and implement appropriate technical and organisational measures to protect it from unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using SSL/TLS protocols and encryption of sensitive data at rest.
• Regular security assessments, vulnerability testing, and monitoring of our systems.
• Restricted access to personal information on a need-to-know basis among our team members.
• Secure payment processing through PCI-DSS compliant payment gateway partners.

While we strive to protect your data, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security but are committed to taking all reasonable steps to safeguard your information.

7. Your Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct any inaccurate or incomplete personal information.
• Right to Deletion: You may request that we delete your personal information, subject to certain legal obligations and legitimate business needs.
• Right to Data Portability: You may request a copy of your data in a structured, commonly used, and machine-readable format.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw consent at any time without affecting the lawfulness of prior processing.
• Right to Object: You may object to the processing of your personal information for direct marketing purposes.

To exercise any of these rights, please contact us at support@shescale.in. We will respond to your request within a reasonable timeframe and in accordance with applicable laws.

8. Children’s Privacy

The Platform is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete such information promptly.

If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at support@shescale.in so we can take appropriate action.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last updated” date at the top of this page and, where appropriate, notify you through the Platform or via email.

Your continued use of the Platform after any changes to this Privacy Policy constitutes your acceptance of the updated policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: support@shescale.in
• Website: shescale.in/contact

This Privacy Policy is governed by and construed in accordance with the laws of India, including the Information Technology Act, 2000, and any applicable data protection legislation. Any disputes arising from this Privacy Policy shall be subject to the exclusive jurisdiction of the courts in India.